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Online Virtual Event Trends and Statistics for 2022

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Online virtual events have been around for a long time, but they have recently become an industry that is experiencing a surge in popularity. With the emergence of virtual events, event planners have been able to access an audience that they could never have dreamed of before, while a host of new technologies and players (like, Remo) have made it possible for the event to reach a whole new audience.

Read on to find the top online virtual trends as we navigate the world of events in 2022 and beyond.

Virtual Rewrites The Playbook For Event Professionals

Online events are now a legitimate trend and one that is just the beginning. This is especially true when it comes to social events. For many, this is the first time they have had the chance to meet with others face-to-face or to see a few new faces, but only from a virtual environment. And while this new way of doing business certainly has its advantages, there are plenty of things that need to be considered as people make the transition.

The number of virtual events is projected to reach $5 billion by 2022 (source). Interacting with customers, partners, and other stakeholders in real-time is just part of the picture –– the opportunity to re-write the event playbook exists in the ease of communication and flexible nature of virtual events. To this end, Remo, an online event planning platform, offers event professionals a platform to communicate in real-time, create campaigns, take action, and measure performance in a virtual environment.

Here are some statistics that show the transition to the virtual events:

Online Virtual Event
  • As per the Statista 2021 overview, 40% of the events in 2022 are anticipated to be virtual. (Source: Statista 2021)
  • 93% of event professionals intend to put resources into virtual events in the approaching future. (Source: Bizzabo)
  • 73% of organizers have had the option to effectively turn their event to virtual. (Source: EventMB, 2020)
  • 57% of participants accept that they can lead most of their event targets on the web. (Source: Reed Exhibitions, 2020)
  • Around 52% of B2B marketers say they lead between 20-30 virtual events each year with 21% of the members saying they have more than 30 virtual events every year. (Source: Statista)
  • 34% of organizers consider expanded participation the best aftereffect of turning to virtual, trailed by lower upward expenses (27%). (Source: EventMB, 2020)
  • EventLAB 2021 went crossover and saw more than 450 individuals get involved virtual and face to face among troublesome conditions. (Source: EventLAB)

Benefits of hosting virtual events in 2022

With businesses pivoting from physical to online, a lot of them have shifted to online virtual events and conferences to save time and money. Online events exhibit incredible growth potential when integrated with thoughtful strategies. There are a lot of benefits of hosting virtual events as you continuously engage with associates through online platforms:

Benefits of Hosting
  • 68% of B2B marketers say live events assist with producing the most leads. (Source: Marketing Charts)
  • 45.7% of marketers say that the essential objective of virtual events is to produce a pipeline. (Source: Markletic)
  • 86% of B2B organizations see a positive ROI of their hybrid events 7 months after the event date. (Source: Markletic)
  • 55% of marketers share that the best three objectives for their online events include: client relations, instruction, and maintenance. (Source: Bizabbo)

There Is No One-Size-Fits-All Hybrid Event Strategy

Virtual events are yelling out for more thoughtful planning, and hybrid events are up there. The format of hybrid events is widely regarded as the future of events as it runs the gamut stream-the-stage approach to complimentary in-person and virtual experiences fetched to life with cutting-edge technology.

It is high time to replace the large in-person events with a series of small, intimate networking events, paired with a giant virtual experience. There are no carved-in-stone practices when it comes to hybrid events. So if you have the resources and budget, think creatively about how the online and on-site components play off each other.

Here are some statistics around Hybrid events:

Hybrid Event Strategy
  • According to a survey, 35% of the events in 2022 are predicted to be hybrid – virtual paired with in person. (Source: Statista 2021)
  • As per research, 71% of event coordinators need to hold a few virtual components regardless of whether things standardize and open up once more. Subsequently, 2022 will see an ascent in hybrid events. (Source: EventManager)
  • 21% of marketers say they are procuring a hybrid event platform. (Source: Vimeo)

Long-Lasting Engagement Unlocks ROI

The relationship approach is a marathon, not a sprint. Fortunately, the event industry is cracking the code on engagement and attendee-level insights. Today’s socially active and politically aware event attendees will dedicate their attention, time, and dollars to brands that align with their values. Virtual event organizers also are set to strive out partnerships that will drive an emotional connection with their audience.

Eventually, the most successful and invaluable 2022 awakens will be born out of shared values. This, in turn, will deliver what everyone desires: profound, authentic engagement –– not just impressions. Further, this long-term relationship building will boost the ROI analytics. 

ROI Analytics
  • 64% and 63% of participants concur that the qualities of speakers and pertinence of content, separately urge them to pursue events. (Source: Vimeo)
  • 67% of online events participants concur that it’s fundamental for moderators to be connected with and enthusiastic with regards to the subject they’re discussing. (Source: Red.Back Connect)
  • Overall, online participants watch 68% of a 20-moment or longer meeting. (Source: Bizzabo
  • In 2019, 39% of event professionals concur that ‘connecting with participants’ is the most urgent component of a live event. (Source: EventMB, 2019)

Virtual Event Promotions Statistics

Launching, promoting, and managing a virtual event differs slightly from an in-person event. Change your marketing campaigns to improve your online presence, build social media channels and use the key dates to their fullest potential from your new virtual event timeline. 

Launching
  • Facebook is the most well-known channel for event organizers to use for event promoting, utilized by 52%. The following best online media channels for advancement are LinkedIn (26%), Twitter (13%), and Instagram (6%). (Source: EventMB, 2018
  • Online media campaigns are essential to 53% of event organizers. 31% view it as being significant, and 15% don’t consider it to be significant. (Source: EventMB, 2018
  • The best social channels to construct a community and for all-year engagement are Facebook (57%), LinkedIn (25%), Twitter (7%), and Instagram (7%). (Source: EventMB, 2018)
LAunching2
  • Online media is utilized for pre-event commitment by 89%. 49% use it to draw in participants during the event and 13% for communication with speakers during instructive meetings. 38% utilize social media as an input component. (Source: EventMB, 2018
  • 58% of advertisers utilize online media for promoting previously, during, and after their events. (Source: EventMB, 2018
  • 28% of event advertisers spend under $200 via web-based media for a normal event, and 26% don’t spend anything. 25% spend somewhere in the range of $200 and $1,000. (Source: EventMB, 2018
  • 52% of events draw in via online media a few times each day. EventMB, 2018)

Right Technology for Virtual Events Is Important

With a rapidly growing number of virtual event technologies available today, the event industry is driving the creation of a virtual event ecosystem. This ecosystem will position virtual event technologies as the center of a new, more meaningful engagement experience.

Remo, an interactive virtual event platform, combines the best of both worlds: it’s a social platform that lets you host virtual events, while also providing handy tools that help you to manage them. Whether you’re creating a new event or expanding your existing ones, Remo gives you all the tools you need to personalize your experience, and it lets you invite your friends to join in the fun. Remo empowers you to create, manage and design the best-in-class event experience with customizable floor plans.

Right Technology
  • 53% of event professionals see themselves as agreeable or savvy with virtual event tech. (Source: EventMB, 2020)
  • 51.5% of organizers say that the powerlessness to match live engagement is the most baffling thing with regards to obtaining virtual event tech, and 25.4% say cost is the biggest challenge. (Source: EventMB, 2020)
  • Most virtual event tech providers either offer or coordinate with live streaming tools or platforms (92%), enrollment tools (86%), and mobile event applications (80%). (Source: EventMB, 2020)
  • With regards to live streaming, the two most normal highlights accessible from event tech providers are the capacity to work with both live and pre-recorded sessions (75%) and multi-track streams (70%). (Source: EventMB, 2020)
  • By far most (58%) of virtual tech providers offer both native apps and web-based ways of getting to the virtual event. Almost 32% of the remaining platforms provide web-based arrangements that can be accessed on a browser, apparently likewise on cell phones – intending that basically, 90% of providers permit attendees to take part on any device they pick. (Source: EventMB, 2020)

Let Us Write The Tomorrow Of The Event Industry Together

The future of online virtual events is one where we have a higher level of transparency and accountability in the events. It is also one that enables us to create greater value for all of our stakeholders. By utilizing the latest technology trends, we can make the event experience easier and more enjoyable for everyone.

So, move boldly through 2022, equipped with the industry experts’ voices whispering in your ears.

Focus on engagement. Rethink traditional approaches. Build authentic relationships. Embrace innovation. Be honest. Take care of yourself. And accept the unknown to the best of your ability. 

Here is to a new start of creating experiences that enable us to feel closer than ever.
And if you need an expert event management team to handhold you through the process, get in touch with Chatterborg.

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